The reports states that resource scarcity in India makes it difficult for the Government to attain the above objectives and calls for collaborative efforts of both the Government and private sector towards strengthening the sports ecosystem. Long term sustainability of commercial ventures in the Indian sports sector would require sustained audience interest driven by India’s winning performances at international sporting events.
Sports not only boost the youth and instil pride among citizens, but also facilitate social and economic development of a nation. Sports sector is seen to have a significant socio-economic impact worldwide contributing to 1-5% of national GDP. This can be achieved by building a sporting culture in the country.
However, in India sports is not recognised as an industry yet, limiting corporate investments except in cricket and a few other leagues. Being home to various upcoming leagues and the youngest population in the world, India’s sports sector offers tremendous growth potential.
Ajit M Sharan, Secretary, Ministry of Youth Affairs & Sports released the CII - KPMG report at the Scorecard 2014, CII’s National conference on Sports.
Earlier Atul Singh, Chairman, CII National Committee on Sports and Group President (Asia), The Coca Cola Company, highlighted Industry’s role of “going beyond Sponsorships and CSR activity and the need for a policy shift to recognize Sports as an industry”. He said, “this would help actualize the India@75 vision for broad-basing sports in India, and promote excellence in Sports, by promoting infrastructure development, providing technical support for athletes, as well as grooming talented sportspersons”. “Corporate funding in sports may be the answer to ignite sports development in India. The gestation period for realizing return on such investments may be long, but global experience shows us that it could be potentially rewarding’, added Jaideep Ghosh, Partner, KPMG in India Global sports industry is estimated to be worth around US$ 600 billion and growing at a rate higher than national gross domestic product rates around the world. While direct sports revenues are dominated by gate collections, sponsorships, media rights, the sports sector may comprise several segments such as sports tourism, sporting equipment manufacturing and retail, sports apparel, recreational sports, high school and college athletics, as well as associated businesses such as sports marketing, sports medicine, venues & infrastructure, hospitality and merchandising.
Key issues and recommendations
Some key issues have been identified across various segments of the ecosystem and a set of recommendations have been suggested to drive their resolution.
|Segment of the ecosystem||Issue||Recommendation|
Lack of sports culture in India
• Nationwide campaign to raise awareness on sports
• Implementation of a uniform sports policy across all states• Active regional/local media supporting the cause of developing sports in India
Limited funding avenues in sports
|• Provision of industry status to sports Sports governance|
Lack of transparency
|• Strict implementation of the Sports Bill 2013|
Limited community-level engagement in sports despite the Panchayat Yuva Krida
Aur Khel Abhiyan (PYKKA)
• Incorporation of a community-level Engagement Team under the aegis of Ministry of Youth Affairs and Sports(MYAS) which may also help NSFs organise competitions
Limited commercial focus of governing bodies
|• Institution of a Corporate Relations Team under the aegis of MYAS that could help Sports Authority of India (SAI) and the community-level Engagement team to deliver on their plans|
Talent scouting and training of players and trainers
Lack of coordination among the concerned bodies affecting professional uptake of sports
|• Identifying and promoting collaboration among all concerned stakeholders to encourage more innovative business collaborations|
|Lack of coaches and technical know-how on sports in India||• Collaboration between SAI and National Sports Federations (NSFs) to train coaches|
Scarcity of playing spaces and high capital expenditure required to establish private training academies
|• Allowing access of public infrastructure to private training academies in lieu of reasonable fees|
|• Consideration of alternative modes of financing such as revenues from naming rights by private academy owners|
|Imposition of customs duty on training equipment imported by private academies vs. duty exemption on the same import by the Government||• Relief/exemption from duty for private academies if the equipment is imported for academy players who have consistently performed well at the inter-state or national level or above|
Inadequate support to former sportspersons launching private academies
|• Continued increase of public-private fund such as the National Sports Development Fund (NSDF) could provide financial support to upcoming academies|
Talent scouting and training of players and trainers
Lack of awareness on opportunities for sports coaches
|• Central and state Governments and NSFs may promote awareness on opportunities for sport coaches by providing case studies on typical career paths, opportunities for further development and companies’ recruiting coaches|
|Lack of specialized courses in nutrition, sports medicine and psychology||• Evaluation of demand by the Government for these courses and the establishment of lucrative incentives by the Government for their inclusion in existing private and public Universities|
Insufficient legacy planning for various games hosted by India leading to poor asset monetisation
|• Legacy planning to be done before the construction of stadia/assets begins in order to incorporate future requirements post international events as per the legacy plan into design of assets|
Limited implementation of existing schemes
• Mandatory implementation and periodic review by the Central Government on the status of implementation of schemes such as PYKKA and National Playing Fields Association of India(NPFAI), at the state level
|• Revision of policies and consideration of methods such as innovative PPP models by the Government to attract corporate investment in sports.|
|• Creation of repository of case studies of successful instances of corporate investment in infrastructure Sports equipment Lack of a unified representation for the sports equipment industry|
|Lack of a unified representation for the sports equipment industry||• Integration of sports apparel exports with the Sports Goods Export Promotion Council (SGEPC) for holistic promotion of the sports products sector|
Non-recognition of some sports training import items as sports goods
|• Government policy could be targeted at bucketing some equipment for sports training under sports goods and levying customs duty accordingly, for instance wrestling mats and boxing gloves may be treated as just sports goods and not classified under generic gloves and mats|
Leagues and tournaments
|Lack of transparency in the governance of leagues||• Implementation of a uniform robust legal framework for governance across all leagues|
|Poor monetization of leagues||• Better packaging of events can make the leagues spectator friendly|
|Limited engagement of franchises with local communities||• Concentrated efforts by franchises to engage with local community to build fan base and, hence, attract audiences|
Performance incentives for sportspersons
|Lack of policy ensuring financial security post-retirement for some players||• Collaboration among NSFs and sports consulting firms to plan players’ careers post-retirement|
|• Provision of industry status to sports|
|• Active collaboration among stakeholders to help strengthen the commercial aspect of leagues and franchises.|
• Lack of clarity on the:
–– Rates at which prize money and unguaranteed participation fee would be taxed.
–– Taxability of global sponsorship and advertisement revenue and prize money i.e., whether to tax global sponsorship, advertisement revenue and prize money in India and to what extent.–– Taxation mechanism if there is a triangular treaty scenario.
Excerpts from Sachin Tendulkar's farewell speech:
My mother, I don't know how she managed such a naughty child like me. She took care of me. She started praying for me before I started playing cricket. Her prayers are blessings and a big thank you for all her sacrifices.
I can't forget my uncle and aunt who I stayed with during my school day. My aunt fed me when I was tired after playing so that I could be stronger and play harder the next day. My elder brother Nitin always encouraged me. My sister Savita was the one who gifted me my first cricket bat, it was a Kashmir Willow.
Ajit, my brother, what can I say about him. He sacrificed his career for me to pursue my cricket. He took me to my coach Ramakant Achrekar and that changed my life. Even last night, he called me and we spoke about my dismissal. We still discuss technique. We have argued over it and had it not been for all that, I would have been a lesser cricketer.
My inlaws, Anand and Annabel Mehta the most important think they did was to allow me to marry their daughter. All my friends, during my childhood have helped me a lot, whenever I asked them to bowl to me, they would leave their work. My friends have woken up at 3 o'clock in the morning to drive with me during times of injury when I thought my career was over.
My cricket started at the Wankhede for Mumbai. Thank you very much for taking care of me. BCCI was fantastic, right from my debut, believing in my ability, selecting me at the age of 16, the faith they put in me, thank you. You were with me when I was injured and took good care of me so that I could come back and play.
I'd be failing if I don't thank all the doctors and the physios without whose special efforts on this body. They have come from Chennai and far to tend to me and have kept me in good shape.
Someone who has worked more than 14 years with me, my manager Vinod Naidu. A big thank you to your family as well for giving so much time to me. Thank you so much to all the media for supporting me and my performances. Thank you so much to all the photographers who have captured all the moments. I know my speech is getting too long but this is the last thing I want to say...
To do so they are organizing an event called "Lifothon Corporate Football Championship". Lifothon Corporate Football Championship designed as a 6-a-side format. The championship is schedule to happen at 36, Plaza Farms, Chattarpur, New Delhi on 7th and 8th December 2013.
Name of the event: LIFOTHON Corporate Football Championship
Venue: 36, Plaza Farms, Chattarpur, New Delhi
Dates: 7th and 8th December 2013
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Webumpire is back with more cricket talk, more analysis, sorry for not being a partner to you for quite a long time. We have had a nice time during past 5 years of cricketing actions and discussions,thanks for all your valuable comments, participation on every posts that we tried to analysis and brought the best out of cricket issues and match analysis.
Thank god for the IPL,Sanjay Manjrekar
I believe the IPL should be given a special window in the ICC cricket calendar for just one reason and one reason only: because the players benefit from it greatly.
Some of us today, who in some capacity or the other are connected with the game and are making a living from it, should be grateful to the players who are performing in the sun. "Just imagine if tomorrow, for some reason, the players stopped playing. We will all be out of jobs," a fellow commentator said. It is a remark I will never forget.
It is actually the simple reality of our professions. And it is a reality that we in media, sports management or administration should never forget. By allowing current players to play in the IPL, without having to choose between country and club, the administrators have a great chance to show the players gratitude, which is something they don't get enough of.
A cricketer spends the prime of his life, starting from about age 10, on the cricket field, training to become a top-class player. When he finally becomes one of the rare few to make it to the top, he discovers he has only a short time there to make the most of his acquired skills. Other performing artists are more fortunate than cricketers in this regard, and yes, I don't have to say this, you know it well: a 21-year cricket career is possible only for the chosen ones.
Of course, cricketers who can build around their core cricket skills are able to carve out careers in media, coaching and other related occupations, and thus sustain themselves after their cricket careers are over.
But there are many who are incapable of developing other skills, and feel completely lost in the world outside cricket. It's a horrible feeling when the cricketer starts to realise that the skills he acquired with great effort over the years, the skills he was so proud of and which people paid good money to watch, are slowly beginning to desert him with age. And then that day comes when it dawns on him that the world has no use for him anymore. I guess that is a fact of life that hits everyone at some point of their lives, but cricketers are less prepared for it than most.
For a man who has largely lived an uncommon life, it's not easy to merge into the common world. This situation is frightening, to say the least, and there are numerous cricketers who are trying to make a go of it. I meet such players quite often, and it distresses me to see that many are not doing a great job. The IPL is a boon for such cricketers, who find life after cricket tough. It is one way of making sure we have fewer players like this in future.
I know international cricket makes money for players, but it does not even come close to matching what one IPL season can put in their pockets. Maybe we need to find out why international cricket, the highest level of our sport, is not making the most money for players.
Take the example of Lasith Malinga. He didn't have the fitness to be a regular member of the Sri Lanka Test side - from which he has just announced his retirement - and he perhaps doesn't know how long his international career will last. It's difficult to see him making a career in the media. So should he be grudged if he wants to secure his future with a few IPL seasons? Taking this argument forward, should he be placed in a position where he has to choose between his own future and playing for his country?
Increasingly players from countries like
The other advantage of the IPL is that you don't have to be a truly extraordinary player to make the big bucks. If you have decent Twenty20 skills, and the franchisee feels you are well-behaved and not going to give them too much trouble, your life is made.
I wonder if you have noticed a dramatic change on the Indian cricket stage recently. At the World Cup final, for instance, apart from the hundreds of screaming fans in the stands, who were the people the cameras constantly panned to? They were mostly politicians, Bollywood celebrities, rich businessmen and cricket officials. The couple or so cricketers you may have seen during the coverage were former players who are now involved in administration and thus were able to get prime seats.
Where were the other former
Whether we like it or not, we have come to accept that fame, power and money open most doors in the world. The IPLs may, if not anything else, ensure that the average retired cricketer has at least the last of those three attributes to find a VIP seat at a World Cup final.
The IPL has its flaws, but no other cricket event in history has created so much wealth for such a large number of players. As a former
Back with a bang after a dismal start to the season, the Delhi Daredevils would look to carry on with their newly-gained confidence when they take on Deccan Chargers on home turf on Tuesday.
The Virender Sehwag-led outfit, which was completely off-colour in its first two outings against Mumbai Indians and Rajasthan Royals, silenced critics on MOnday night in Mumbai by chasing down an imposing target of 188 for a three-wicket victory. David Warner (46), Sehwag (37) Venugopal Rao (31) and Aaron Finch (25) finally shone with the bat to power
Going into the game against Deccan Chargers on Tuesday at the Ferozshah Kotla ground,
Apart from the openers, the
They would also require expensive buy Irfan Pathan, back to cricket after injury, to fire with both the bat and ball.
In the bowling department, however,
Other than Morne Morkel, no one else seemed to have troubled the opponents so far in the tournament and if the injured South African speedster fails to make it to the playing XI tomorrow, the team would be desperately looking at Ashok Dinda, Shahbaz Nadeem and Pathan to prove their worth.
Delhi would also be keen to make a strong comeback in front of their home crowd here, having suffered a humiliating defeat at the hands of Mumbai Indians by eight wickets in their inaugural game when they got bundled out of a mere 95.
Besides their 33-run victory over Royal Challengers Bangalore, Deccan Chargers have been far from impressive in this edition of the IPL so far. However, they are aware of their potential and hence, would be desperate to get into the rhythm at the earliest.
The batting that boasts of players such as Sangakkara, Duminy, Daniel Christian, Shikhar Dhawan, Ishank Jaggi and Chipli just need to click as a unit and peak at the right time.
As far as their bowling is concerned, the team would be hoping that South African pacer Dale Steyn and Manpreet Gony, who claimed three wickets each against Royal Challengers, would chip in with some useful contributions tomorrow as well, while Ishant Sharma, Christian and Amit Mishra will also get into the rhythm.
Deccan Chargers: 50 runs in 7 overs
Deccan Chargers: 100 runs in 13.1 overs
Deccan Chargers: 150 runs in 17.4 overs
Deccan Chargers – 175/5 in 20.0 overs
Highest Scorer – B Chipli: 61 off 35balls (5 x 4, 3 x 6)
Royal Challengers Bangalore: 100 runs in 15.3 overs
Highest Scorer – Virat Kohli 71 runs off 51 balls (5 x 4, 3 x 6)