New Delhi, 19 October 2010 – The Awaaz Do on-line campaign was launched today to mobilize Indian society to speak up for the more than eight million children currently out of school in the country.
www.awaazdo.in. “Awaaz Do” means “Speak Up” in Hindi and is symbolized by a megaphone logo. Using technology and social networking allows citizens to get actively involved and demand the rights for children who are excluded and marginalized.
Several corporate and media houses have partnered with UNICEF to endorse the cause.
Tata Teleservices, Barista Lavazza, Park Hotels, Tupperware are urging their customers to speak up. Disney network and Chandamama are asking their viewers and readers - primarily children - to spread awareness on the campaign. Many leading corporates, like CPA Global, are encouraging their employees to sign up. Radio City 91.1 and Planet RadioCity.com are connecting with each one of their listeners across its 20 stations to take the online pledge and be part of the change. Photography and short-film contests are also being organized with prizes sponsored by Canon.
RTE focuses on the quality of teaching and learning, which requires accelerated efforts and substantial reforms. Creative and sustained initiatives are crucial to train more than one million new and untrained teachers within the next three to five years and to reinforce the skills of in-service teachers to ensure child-friendly education.
“UNICEF is working with the Government of India to outline a roadmap for implementing RTE at the national and state level. However, the success of this act is also largely dependent on collective action," said Urmila Sarkar, UNICEF's Chief of Education. "The Awaaz Do campaign is a platform for the combined voices of the government, the corporate world, the media and individuals to become an undeniable force to ensure every child is in school."
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